The cold pressed juices industry is expected to expand from USD 0.96 billion in 2024 to USD 1.5 billion by 2030, registering a compound annual growth rate (CAGR) of 7.54% over the forecast period (2024–2030).

The health narrative behind cold pressed juices is driven by rising global concerns around obesity and disease prevention. Consumers favor juices processed via HPP, as this maintains essential nutrients that support wellness outcomes. Cold pressed products provide a cleaner alternative to high-sugar drinks, aligning with detox and nutrition trends.

The conventional category leads the market due to affordability and supply chain stability, though organic holds appeal for certain consumer segments despite higher costs. Growth in blend categories reflects evolving demand for multi-ingredient health benefits and flavor innovation.

Store-based channels remain dominant, offering visibility and impulse-purchase opportunities, though sustainable packaging and eco-conscious messaging can enhance brand perception.

North America’s large share underscores established consumer interest in health-led beverages. In Europe, rising wellness culture and vegan preferences reinforce demand in countries like the UK and Germany . Meanwhile, the Asia‑Pacific market is accelerating—particularly in China and India—where urbanization and new dietary habits support market expansion.

Major players like Greenhouse Juice Co., Evolution Fresh, and Liquiteria are investing in expansion, product innovation, and manufacturing localization to support growth and minimize environmental.