Market Overview

The China perfume market size was valued at USD 6,527.70 Million in 2025 and is projected to reach USD 9,394.37 Million by 2034, growing at a CAGR of 4.13% during the forecast period 2026-2034. The market growth is driven by changing consumer preferences for personalized fragrances, rising disposable incomes, and social media influence. Premium and culturally inspired local brands are also contributing to market expansion. 

Study Assumption Years

Base Year: 2024

Historical Years: 2019-2024

Forecast Year/Period: 2026-2034

China Perfume Market Key Takeaways

• The China perfume market size was USD 6,527.70 Million in 2024.
• The market exhibits a CAGR of 4.13% during 2025-2033.
• The forecast period extends from 2025 to 2033.
• Younger generations prefer distinctive, personalized fragrances defining their identity, driving market demand.
• Social media platforms like Xiaohongshu and Douyin have boosted niche and craft perfume growth.
• Rising disposable incomes and changing luxury perceptions are increasing consumer inclination toward premium international and local brands.
• Fragrances are increasingly considered ideal gifts, adding to their sales popularity.

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Market Growth Factors

This trend could grow the perfume market in China because the habits of younger Chinese consumers such as Gen Z and millennials focused more on personalized fragrances that best reflect their personality increase demand for artisanal and niche perfumes. Another factor involves how popular social media platforms like Xiaohongshu and Douyin are for brands to discover and market on them.

Another factor is risen disposable incomes. The report stated that as of the first quarter of 2024, the per capita disposable income of the Chinese middle class (300 million people) stood at Yuan 11,539, up by 6.2%. A meaningful factor behind this growing demand is increased disposable income, which leads to purchase of luxury items such as perfumes. Demand is higher in urban areas where economic growth is higher. Luxury perfumes are often seen as items of self expression and grooming.

Westernization and increased traveling by Chinese consumers are other contributing factors. The China Tourism Academy estimated that Chinese consumers will make 130 million international trips in 2024 bringing western lifestyles and luxury fragrances to Chinese consumers and increasing demand for western-style perfumes in China. It fits with consumer tastes for originality and exclusivity, and with increasing demand for luxury perfumes from the West.

Market Segmentation

By Perfume Type:

• Premium Perfume Products: Demand is driven by wealthy consumers valuing exclusivity, artisanal craftsmanship, and elegant branding. Both global prestige and culturally relevant local brands provide these perfumes through high-end retail and influencer-driven online channels.
• Mass Perfume Products: These offer affordability and variety for a wider audience, especially younger consumers or first-time buyers. Typically sold through supermarkets, beauty stores, and websites, emphasizing trendy fragrances and active promotion.

By Category:

• Female Fragrances: Popular due to women’s interest in self-care and personal expression, with floral, fruit, and oriental scents favored. Promotions focus on refinement and uniqueness, targeting young urban consumers.
• Male Fragrances: Growing segment as grooming becomes integral to male identity, particularly among urban professionals. Common scent profiles include woody, aquatic, and spicy.
• Unisex Fragrances: Rapidly growing, appealing to consumers seeking minimalistic and adaptable scents like citrus, musk, and herbal, valued by younger, open-minded demographics.

By Distribution Channel:

• Offline: Critical for high-end brands, offering sensory experience and personalized service in department stores, beauty shops, and brand stores.
• Online: Rapid growth led by platforms like Tmall, JD.com, Xiaohongshu, and Douyin, favored for accessibility, promotions, livestreaming, and influencer marketing.

Regional Insights

North China, including Beijing and Tianjin, stands out with high luxury perfume demand driven by an urban, affluent population. The region benefits from high-end malls and department stores promoting international upscale brands, with consumers inclined toward global perfume trends, making it a dominant market region.

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Recent Developments & News

• March 2025: CHICMAX's KANS announced the Hongyun Fragrance series launch, expanding into perfumes, candles, solid perfumes, and diffusers.
• January 2025: IFF introduced the China Scent Exploration Program using AI and cultural insights to tailor fragrances for Chinese consumers.
• October 2024: Givaudan opened L'Appartement 125 in Shanghai, a Fine Fragrance Creative Center supporting premium fragrance development.
• June 2024: Brunello Cucinelli launched women’s and men’s perfumes in China featuring unique scent profiles.
• March 2024: Atelier Cologne Paris relaunched in China’s high-end perfumery market, debuting at key malls and Tmall aiming for EUR 100 Million first-year sales.

Key Players

• Estée Lauder
• Melt Season
• To Summer
• Documents
• Yves Saint Laurent
• CHICMAX
• IFF
• Givaudan
• Brunello Cucinelli
• Atelier Cologne Paris

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