The Vietnam A2 milk market size reached USD 77.00 Million in 2024 and is projected to reach USD 273.18 Million by 2033, growing at a CAGR of 13.50% during 2025-2033. The market growth is driven by increasing consumer awareness of digestive health benefits, rising preference for premium dairy products, urbanization, higher disposable incomes, and expanding retail networks. These factors support the adoption and strengthen the Vietnam A2 milk market share.
Study Assumption Years
Base Year: 2024
Historical Year/Period: 2019-2024
Forecast Year/Period: 2025-2033
Vietnam A2 Milk Market Key Takeaways
The market size was USD 77.00 Million in 2024 and is forecasted to grow at a CAGR of 13.50% through 2025-2033.
The market is expanding steadily due to growing consumer awareness about digestive health benefits and demand for premium dairy products.
Urbanization and increased disposable incomes are escalating the demand for healthier milk alternatives.
Expanding retail networks and marketing initiatives are strengthening market adoption and share.
Product diversification with flavored A2 milk, infant formulas, and fortified dairy for various age groups is driving growth.
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Market Growth Factors
The Vietnamese A2 milk market grows because consumers are interested in how A2 beta-casein protein benefits digestion, and they generally think A2 milk is a better option for individuals who cannot tolerate lactose and those who suffer from other digestive disorders. As health awareness increases and people consume more functional and nutritional food products, the market should grow at a CAGR of 13.50% until the year 2033.
This is a result of urbanization and an increase in disposable income in Vietnam, which has increased demand for premium dairy products. Urban consumers are more discerning, preferring products of high quality, health benefits and real milk alternatives. The premiumization trend and the unique position of A2 milk as a high-quality niche product targeting health-conscious professionals and younger generations point to a potentially favorable long-term outlook for the sector.
An important aspect of market development is product diversification beyond liquid A2 milk into flavored milk, infant formula, and fortified milk products targeting certain demographics, ages and special health and nutrition needs. This diversification is attracting a wider customer base, particularly families and consumers who require specialty nutrition and convenience, thereby increasing customer loyalty and offering competitive advantages in Vietnam's dairy industry.
Market Segmentation
Distribution Channel Insights:
Supermarkets and Hypermarkets: Key retail outlets where A2 milk products are widely available, catering to a broad consumer base seeking premium dairy.
Convenience and Grocery Stores: These stores provide ease of access and regular availability, supporting everyday consumption and market penetration.
Online/Non-Store Retailing: Growing digital platforms enabling consumer access to A2 milk products, complementing traditional retail channels.
Others: Additional channels contributing to distribution but not specifically detailed.
End Use Insights:
Liquid Milk: The traditional and most common form of A2 milk consumption, serving diverse consumer needs.
Infant Formula: Specialized A2 milk products designed for infant nutrition, appealing to health-conscious parents seeking safer options.
Others: Additional end uses of A2 milk, not explicitly detailed.
Regional Insights
The Vietnam A2 milk market is analyzed across Northern Vietnam, Central Vietnam, and Southern Vietnam regions. While the report does not specify the dominant region with exact statistics, it provides a comprehensive regional analysis to capture varying market dynamics and consumer behaviors, supporting strategic regional growth plans from 2025 to 2033.
Recent Developments & News
In May 2025, Vinamilk launched its latest A2 milk product under the Green Farm brand, produced at its eco-farm with advanced technology. This A2 milk contains A2 beta-casein protein, designed to minimize digestive discomfort among sensitive consumers. Additionally, MILO has also entered the A2 milk market in Vietnam, reflecting growing industry participation.
In October 2024, the a2 Milk Company introduced premium dairy products, including a2 Platinum junior milk and milk powders, responding to increasing demand for high-quality nutrition. The company highlighted the unique health benefits of A2 beta-casein milk and partnered with local distributors for successful market entry.
Key Players
Vinamilk
MILO
a2 Milk Company
Additional Sections
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