Market Overview

The Turkey mushroom market size was valued at USD 990.48 Million in 2025 and is expected to reach USD 1,653.04 Million by 2034, growing at a compound annual growth rate (CAGR) of 5.86% during the forecast period of 2026-2034. This growth is driven by increasing health consciousness, rising urbanization, and the expansion of organized retail and supermarket networks enhancing accessibility. Additionally, the food processing sector's integration of mushrooms into ready-to-eat and convenience foods supports market expansion.

Study Assumption Years

• Base Year: 2025
• Historical Period: 2020-2025
• Forecast Period: 2026-2034

Turkey Mushroom Market Key Takeaways

• The Turkey mushroom market size was USD 990.48 Million in 2025, with a CAGR of 5.86% projected from 2026 to 2034.
• Button mushroom dominates the market with approximately 41% revenue share in 2025 due to its versatile culinary uses and year-round availability.
• Fresh mushroom leads the market with roughly 62% revenue share in 2025, favored for its natural quality and nutritional retention.
• Supermarkets and hypermarkets account for about 48% of distribution channel revenue share in 2025, offering convenience and competitive pricing.
• The food processing industry constitutes the largest end-use segment with about 33% market share in 2025, driven by the demand for convenience foods.

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Market Growth Factors

Increasing Health Awareness and Nutritional Benefits Recognition

The Turkey mushroom market growth is significantly fueled by rising public awareness about health and nutrition, especially in preventing and managing chronic diseases. Mushrooms are increasingly recognized as functional foods that provide immune support and contain essential nutrients like B-vitamins, selenium, and dietary fiber. According to the report, the Turkey health and wellness market was valued at USD 49.48 Billion in 2024 and is expected to reach USD 76.03 Billion by 2033, growing at a CAGR of 4.39% between 2025-2033. This focused attention on preventive nutrition encourages consumers to incorporate mushrooms more frequently in their diets, enhancing demand across demographic segments.

Expansion of Organized Retail and Modern Distribution Infrastructure

Rapid expansion of supermarkets, hypermarkets, and modern retail chains across Turkey is a key driver of mushroom market growth. The retail market in Turkey reached USD 391.2 Billion in 2024, with projections to escalate to USD 868.3 Billion by 2033 at a CAGR of 8.30% during 2025-2033. These modern retail formats provide optimal storage environments, proper refrigeration, and efficient inventory management, which ensure high product quality. The organized sector's growth into secondary cities and suburban areas broadens access to diverse mushroom varieties. Enhanced shelf space for fresh produce and promotional pricing strategies stimulate consumer purchases, supporting mushroom market penetration.

Growing Food Processing Industry and Culinary Innovation

Turkey's expanding food processing industry generates substantial demand for mushrooms, which are incorporated into various convenience foods and ready-to-eat meals. Consumers increasingly prefer natural ingredients and clean-label products, encouraging manufacturers to integrate mushrooms as flavorful, nutritious components in soups, sauces, frozen preparations, and packaged meal solutions. Culinary innovation in foodservice sectors such as restaurants and hotels features mushrooms in modern dishes catering to health-conscious consumers. This diversification broadens consumption occasions and expands the mushroom market’s addressable size.

Market Segmentation

Mushroom Type:

• Button Mushroom: Dominates the market with 41% share in 2025, attributed to widespread culinary acceptance, mild flavor, versatility, and year-round availability supported by key agricultural regions.

Form:

• Fresh Mushroom: Leads with a 62% share in 2025, driven by consumer preference for natural, minimally processed produce that retains nutritional value, supported by improved cold chain logistics and refrigeration.

Distribution Channel:

• Supermarkets and Hypermarkets: Hold the largest market share at approximately 48% in 2025, providing convenient one-stop shopping, product variety, and competitive pricing with investments in proper storage facilities.

End Use:

• Food Processing Industry: Leads with 33% share in 2025, owing to rising demand for convenience foods and steady raw material supply for product formulations like soups, sauces, and ready meals.

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Regional Insights

The Marmara region is the dominant market location, benefitting from strong urbanization, a high-income population, and a dense foodservice sector. Supermarkets, restaurants, and hotel chains in this region create steady demand for fresh and specialty mushrooms. Advanced cold-chain logistics and developed wholesale networks ensure efficient distribution. Growing health awareness in Istanbul drives growth in organic, exotic, and value-added mushroom products, strengthening overall market expansion.

Recent Developments & News

In April 2024, the Yeşilüzümlü Mushroom Festival celebrated the prized morel mushroom in the village of Üzümlü near Fethiye. The event featured traditional crafts, local food preparations, regional wine tastings, and folk dancing, attracting domestic and international tourists. This festival highlighted Turkey’s culinary heritage and the cultural importance of wild mushroom foraging traditions.

Key Players

• Domestic cultivators
• Regional producers

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