Market Overview
The Turkey sportswear market size reached USD 1,736.92 Million in 2024 and is forecast to grow to USD 2,431.83 Million by 2033. The market is expected to grow at a CAGR of 3.81% over the forecast period from 2025 to 2033. Growth is driven by rising health awareness, increased fitness participation, and a shift towards athleisure fashion. Demand is further stimulated by e-commerce and influencer marketing, especially among younger consumers seeking comfort and style in their daily wear. These trends are expanding the overall market share.
Study Assumption Years
- Base Year: 2024
- Historical Years: 2019-2024
- Forecast Period: 2025-2033
Turkey Sportswear Market Key Takeaways
- The Turkey sportswear market size was USD 1,736.92 Million in 2024.
- The market is projected to grow at a CAGR of 3.81% during 2025-2033.
- The forecast period for the market is from 2025 to 2033.
- Athleisure trend growth is a major market driver, blending athletic and casual wear that appeal to millennials and Gen Z.
- Expansion of e-commerce and omni-channel retailing improves consumer convenience with innovations like virtual fitting rooms and AI recommendations.
- The youthful demographic under 35 years old is tech-savvy and fashion-conscious, heavily influencing market trends via social media and influencer marketing.
- Rising disposable incomes and self-expression are encouraging frequent apparel purchases and fresh designs.
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Market Growth Factors
The Turkey sportswear market is witnessing steady growth driven by the increasing adoption of athleisure fashion. Athleisure, a fusion of athletic and casual wear, has become a dominant force in Turkey’s fashion landscape, appealing especially to millennials and Gen Z. This segment values multifunctional clothing that is both comfortable and stylish for everyday use. The relaxation of workplace dress codes and prevalence of remote work have blurred the lines between activewear and daily wear. Turkish brands respond with trend-forward, quality, and gender-neutral lines. Foreign brands are also expanding their local presence to capitalize on this broad appeal.
The development of e-commerce and omni-channel retailing significantly stimulates market growth. Consumers benefit from easy comparison of products, frequent discounts, and accessible online shopping from local and international brands. Turkish e-commerce players invest in user-friendly websites and mobile apps, coupled with prompt delivery services. Advanced features such as virtual fitting rooms and AI-driven recommendation systems enhance the shopping experience and increase purchase rates. Moreover, integration of offline and online channels, like click-and-collect and in-store returns, further elevates convenience, supporting demand growth across urban and semi-urban areas.
Demographic and lifestyle shifts among Turkey’s young population notably fuel market expansion. A significant portion of the population below 35 years is tech-savvy, fashion-conscious, and influenced by global trends. Sportswear is embraced not only for fitness but also as a lifestyle wardrobe staple. Social media platforms such as Instagram and TikTok play pivotal roles in shaping consumer preferences and amplifying influencer marketing. Rising disposable incomes, emphasis on individuality, and frequent apparel purchases further boost market demand. Brands are targeting this demographic with innovative designs and digital engagement campaigns.
Market Segmentation
Product Insights:
- Shoes
- Clothes
The market categorization based on products includes shoes and clothes, reflecting the primary sportswear categories popular in Turkey.
Distribution Channel Insights:
- Online Stores
- Retail Stores
The market is segmented by distribution channels into online stores and retail stores, highlighting the growth of e-commerce and traditional retailing.
End User Insights:
- Men
- Women
- Kids
End users are segmented into men, women, and kids, representing the broad consumer base for sportswear in Turkey.
Regional Insights
The Turkey sportswear market covers major regions including Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia. However, the report does not specify the dominant region or provide specific market shares or CAGR by region.
Recent Developments & News
In May 2023, MarkaLab aligned with its strategy to enhance international supply chain operations and support global market expansion initiatives. Centric Software provides robust Product Lifecycle Management (PLM) solutions that facilitate the end-to-end process of designing, sourcing, and marketing products across sectors including apparel and footwear.
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Customization Note
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
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