Market Overview

The global rice flour market size reached USD 851 Million in 2024 and is projected to grow to USD 1,189.9 Million by 2033, reflecting a CAGR of 3.80% during the forecast period from 2025 to 2033. The market growth is driven by rising consumer preferences for gluten-free diets, increasing demand for healthier alternatives to wheat flour, and the expansion of rice flour use in processed foods.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

Rice Flour Market Key Takeaways

• Current Market Size: USD 851 Million in 2024
• CAGR: 3.80%
• Forecast Period: 2025-2033
• Major drivers include increasing gluten-free diet preferences and rising healthier alternatives to wheat flour.
• Key trends encompass the launch of organic and fortified rice flour products and expanding e-commerce platforms.
• Asia Pacific is the dominant region due to high consumption, traditional dietary staple use, and rapid urbanization.
• Challenges involve rapid rice price changes and competition from alternative gluten-free flours.
• Opportunities include product advancements, enhanced milling processes, and rising organic and non-GMO product preference.

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Market Growth Factors

Increasing consumer preferences for gluten-free diets significantly propel the rice flour market. A global shift towards gluten-free diets is fueled by rising rates of celiac disease and gluten sensitivity, with approximately 1% of the global population affected. Consumers view gluten-free diets not only as a medical necessity but also as healthier choices, further increasing demand for rice flour as an alternative to wheat flour. Food manufacturers are incorporating rice flour into formulations to cater to these health-conscious segments, enhancing market outlook.

The global rise in health consciousness is a strong market driver as consumers increasingly seek nutritious food alternatives. Rice flour offers carbohydrates, fiber, and key nutrients like B vitamins and iron. The escalating prevalence of lifestyle diseases—obesity, diabetes, and cardiovascular disorders—promotes consumption of whole grains and minimally processed foods. Particularly, brown rice flour's higher fiber content makes it desirable. These health trends contribute positively to the growth of the rice flour market.

The growing food processing industry supports rice flour market expansion. The demand for convenient, processed food products is rising due to urbanization and shifting consumer lifestyles. Rice flour enables food manufacturers to optimize production efficiency while satisfying consumer preferences for gluten-free and organic products. Companies deploy rice flour to innovate and streamline processes, supported by analytics for targeted marketing and data-driven decision-making. This industrial growth underpins favorable rice flour market prospects.

Market Segmentation

Source:

• White Rice: White rice flour commands the largest market share because of its neutral taste, smooth texture, and versatility. Its straightforward, cost-effective production supports wide culinary and industrial use.
• Brown Rice: Included as a source but with less market share compared to white rice.

Category:

• Conventional: The largest category due to broad availability, cost-effectiveness, established supply chains, and consumer familiarity.
• Organic: Reported but does not surpass conventional in market size.

Type:

• Medium and Short Grain: The dominant segment attributed to higher starch content, desirable stickiness, and culinary applications like sushi and desserts.
• Long Grain and Pregelatinized types are included but less significant in share.

Application:

• Bakery and Confectionary: The leading application segment, favored for rice flour's fine texture and neutral flavor, particularly in gluten-free baked goods.
• Other applications include breakfast cereals and premixes, baby foods, and snacks.

Sales Channel:

• Direct Sales: Largest segment due to consumer preference for buying directly from manufacturers or specialized retailers ensuring authenticity and quality.
• Indirect Sales: Present but secondary in dominance.

Region:

• Asia Pacific: Largest market region driven by staple dietary consumption, population growth, rapid urbanization, and expanding processed food industry.
• Other regions include North America, Europe, Latin America, Middle East and Africa.

Regional Insights

Asia Pacific leads the rice flour market owing to high rice consumption patterns and economic growth. The region's large populations in countries like China, India, and Japan, along with expanding food industries and urbanization, provide strong demand drivers. This dominance influences global market dynamics in rice flour consumption and production.

Recent Developments & News

In February 2024, USA RICE and E MART, South Korea's largest retailer, collaborated to launch Ready-to-Eat (RTE) products using U.S. rice flour. This initiative targets the growing demand for convenient, high-quality meals in the Korean market, influenced by trends such as rising single-person households.

Key Players

• Associated British Foods PLC
• Belourthe SA
• Caremoli Group
• Ebro Foods S.A.
• EDME Limited
• General Mills Inc.
• Ingredion Incorporated
• Kroner-Starke GmbH
• Shipton Mill Ltd.
• Whitworth Bros. Ltd.

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