Market Overview

The global sparkling wine market size was valued at USD 41.6 Billion in 2024. Forecasts indicate growth to USD 69.1 Billion by 2033, marking a CAGR of 5.5% during 2025-2033. This expansion is driven by evolving consumer preferences for premium varieties, growing demand in emerging economies, innovative marketing, a shift to low-alcohol and organic options, and production technology advancements.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Sparkling Wine Market Key Takeaways

• The global sparkling wine market size reached USD 41.6 Billion in 2024.
• The market is expected to grow at a CAGR of 5.5% from 2025 to 2033.
• The forecast period for the market is 2025-2033.
• The market growth is fueled by rising consumer demand for premium and diverse beverage options.
• Key drivers include changing consumer preferences towards premium products and the rising popularity of low-alcohol and organic variants.
• Europe remains the dominant market, with Asia Pacific showing rapid growth.
• The market is experiencing innovation in winemaking techniques and increasing demand for sustainable products.

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Market Growth Factors

The global sparkling wine market is expanding due to changing consumer preferences for premium and diverse varieties. Consumers are increasingly seeking quality wines that complement social and celebratory events, significantly boosting the overall alcohol industry's size and revenue. This trend is further driven by the growing incorporation of sparkling wine into celebrations and the influence of Western drinking culture across various demographics, contributing robustly to market demand.

Technological advancements play a pivotal role in the sparkling wine market growth. Innovations in winemaking techniques, precision viticulture, and sustainable production practices enhance the quality, consistency, and variety of wines available. These improvements empower producers to meet evolving consumer tastes and support the development of new wine styles, thereby broadening market offerings and sustaining competitive advantage.

The rising popularity of low-alcohol and organic sparkling wine variants caters to health-conscious consumers. Organic wines, produced from grapes without synthetic pesticides or fertilizers, reflect the industry's shift toward sustainability and transparency. This growing segment appeals to consumers seeking environmentally friendly and healthier options, encouraging producers to innovate and diversify their portfolios, further expanding the sparkling wine market.

Market Segmentation

By Type:

• Red: Represents the largest segment with rich flavors and versatility favored for celebrations and culinary pairings.
• Rose: Known for its appealing color and balanced red fruit and acidity profile, gaining popularity for versatility and food pairing.
• White: Includes styles from dry to sweet, celebrated for crisp acidity and sophistication, encompassing wines such as Prosecco and Champagne.

By Product:

• Prosecco: Holds the largest market share due to its approachable, affordable style and versatile flavor profile.
• Champagne: Esteemed for traditional production and complex flavors, associated with premium quality and heritage.
• Cava: Appreciated for crisp acidity and value, offering a sophisticated option without the premium price of Champagne.
• Cremant: High-quality French wines outside Champagne, providing an affordable luxury alternative with elegant bubbles.

By Price Point:

• Economy: Leads the market with budget-friendly options that do not compromise on taste, popular among price-conscious younger consumers.
• Mid-range: Balances quality and price, appealing to casual drinkers and wine enthusiasts seeking consistency.
• Luxury: Encompasses premium, exclusive wines from renowned regions, catering to connoisseurs and collectors.

By Sales Channel:

• Supermarket and Hypermarket: Largest segment due to convenience, wide selection, and competitive pricing.
• Specialty Stores: Offer expert advice and curated selections, popular among enthusiasts seeking unique wines.
• On Trade: Includes restaurants and bars, crucial for brand exposure and consumer wine experiences.

Regional Insights

Europe dominates the global sparkling wine market, rooted in its rich winemaking heritage and iconic wine regions such as Champagne, Prosecco, and Cava. This dominance is supported by its stringent quality standards and strong consumer loyalty. Asia Pacific is the fastest-growing region, driven by increasing consumer affluence and adoption of Western lifestyles. North America also contributes significantly with steady growth in wine consumption.

Recent Developments & News

• On 26 February 2024, Accolade Wines and Australian Vintage announced negotiations for a potential merger, confirmed by Australian Vintage via the Australian Securities Exchange.
• On 19 October 2022, Treasury Wine Estates completed the acquisition of Château Lanessan, enhancing Penfolds multi-regional luxury wine portfolio and production capacity in France.
• On 5 January 2021, E. & J. Gallo Winery completed acquisition of more than 30 wine brands from Constellation Brands, Inc.

Key Players

• Accolade Wines
• Bacardi Limited
• Bronco Wine Company
• Casella Family Brands
• Caviro Extra S.p.A.
• Constellation Brands Inc.
• Freixenet Sa (Henkell & Co. Sektkellerei)
• Giulio Cocchi Spumanti Srl
• Illinois Sparkling Co.
• Quady Winery
• Treasury Wine Estates
• Vina Concha Y Toro

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