Market Overview
The Switzerland e-commerce market reached USD 100.0 Billion in size in 2024 and is expected to grow to USD 400.0 Billion by 2033. The market is projected to expand at a compound annual growth rate (CAGR) of 22.3% during the forecast period from 2025 to 2033. This growth is driven by factors such as rising internet and smartphone penetration, a strong economy, advanced logistics and payment infrastructures, and increasing consumer preference for convenience.
Study Assumption Years
- Base Year: 2024
- Historical Years: 2019-2024
- Forecast Period: 2025-2033
Switzerland E-Commerce Market Key Takeaways
- The Switzerland e-commerce market size was USD 100.0 Billion in 2024.
- The market is expected to grow with a CAGR of 22.3% during 2025-2033.
- The forecast period is from 2025 to 2033.
- Switzerland has a high internet penetration rate of 99.0% as of January 2024.
- The number of internet users rose by 55 thousand (+0.6%) from January 2023 to January 2024, reaching 8.74 million.
- Swiss consumers increasingly favor online shopping for convenience with significant growth in average purchase value from 2017 to present.
- Advanced logistics programs, such as the one for China-originating, Switzerland-bound orders on Wish, improve delivery and customer experience.
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Market Growth Factors
The growth of the Switzerland e-commerce market is underpinned by high internet penetration and widespread smartphone usage. As of January 2024, Switzerland recorded 8.74 million internet users, representing 99.0 percent of the total population. From January 2023 to January 2024, internet users increased by 55 thousand, a 0.6 percent rise. This extensive connectivity facilitates easy and frequent access to online shopping platforms, driving market expansion.
Switzerland's advanced logistics infrastructure and efficient digital payment systems are major contributors to e-commerce growth. The launch of the Advanced Logistics Program for Switzerland-bound orders for China-based merchants on Wish exemplifies efforts to enhance merchant logistics and customer experience by providing logistics benefits for eligible orders. Additionally, the introduction of SIC5 by SIX and the Swiss National Bank in January 2024 enables instant electronic payments around the clock, further improving consumer confidence and convenience in online transactions.
Consumer preferences are shifting strongly towards convenience, with Swiss shoppers embracing online retail. A University of St. Gallen survey highlighted that 44% of respondents find the online product range more attractive than in-store options, and 23% see better pricing online. Spending per purchase has increased notably since 2017, from CHF156 to just under CHF300 on laptops, and from CHF126 to just over CHF220 on smartphones, demonstrating growing trust and engagement with e-commerce.
Market Segmentation
Type Insights: The Switzerland e-commerce market includes categories such as Home Appliances, Apparel, Footwear and Accessories, Books, Cosmetics, Groceries, and Others. Each segment reflects varying consumer interests and drives engagement in online retail.
Transaction Insights: The market is segmented by transaction types including Business-to-Consumer, Business-to-Business, Consumer-to-Consumer, and Others, representing the different channels of e-commerce activity within the country.
Regional Insights
The report covers key regions including Zurich, Espace Mittelland, Lake Geneva Region, Northwestern Switzerland, Eastern Switzerland, Central Switzerland, and Ticino. These regions collectively represent the comprehensive landscape of Switzerland’s e-commerce sector, supporting the market’s rapid growth due to concentrated population and economic activities.
Recent Developments & News
In May 2024, Swiss WorldCargo expanded its partnership with cargo.one to facilitate digital air cargo bookings, improving freight forwarders' access to services from Europe, Asia, and the Americas. Both companies aim to enhance the end-to-end digital customer experience by providing precise and bookable air freight market content. Additionally, in January 2024, SIX and the Swiss National Bank introduced SIC5, a new generation payment system enabling instant payments 24/7, enhancing electronic payment efficiency for consumers nationwide.
Competitive Landscape
The market research report has provided a comprehensive analysis of the competitive landscape in the market, including market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant. Detailed profiles of all major companies have been included.
Customization Note:
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