The global Gift packaging market size reached USD 24.2 Billion in 2024. The market is expected to grow to USD 32.7 Billion by 2033, exhibiting a CAGR of 3.13% during the forecast period 2025-2033. Growth drivers include the rising trend of gifting culture, increasing e-commerce popularity, higher disposable incomes in emerging economies, and environmental sustainability initiatives. Gift Packaging market is poised for steady expansion, supported by technological advancements and consumer preferences for luxury and eco-friendly products.
Study Assumption Years
- Base Year: 2024
- Historical Years: 2019-2024
- Forecast Period: 2025-2033
Gift Packaging Market Key Takeaways
- Current Market Size: USD 24.2 Billion in 2024
- CAGR: 3.13% during 2025-2033
- Forecast Period: 2025-2033
- Consumer spending on gifts is increasing due to higher disposable incomes.
- E-commerce platforms are contributing significantly with diverse gift packaging offerings.
- Eco-friendly packaging materials are becoming prominent due to environmental concerns.
- Customization and personalization of gift packaging are growing trends.
- Premium and luxury gift packaging demands are increasing.
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Market Growth Factors
The global gift packaging market is propelled by burgeoning consumer spending on gifts, primarily due to increased disposable incomes. Consumers prefer fuller customization and personalization, which enhances the gifting experience. The expansion of e-commerce offers a wide range of gifting packaging products, creating demand for packaging that is both sturdy and visually appealing to withstand delivery and create a memorable unboxing experience. Seasonal events and cultural festivals further boost demand for gift packaging.
Additionally, the growing consumer concern for the environment drives demand for eco-friendly and sustainable packaging solutions. Biodegradable and recyclable materials are increasingly adopted, creating a positive market outlook. Technological innovations in packaging materials improve product appeal and functionality, stimulating further market growth. The demand for luxury and premium gift items also fuels the market, supported by retail sector expansion and evolving gifting traditions across demographics.
Rising discretionary incomes in emerging economies significantly enhance consumers' buying capacity for gift packaging products. The expanding middle class in countries like China and India shows an increasing inclination toward luxury products and premium packaging. The customization of packaging across different budgets and aesthetics caters to diverse consumer preferences, attracting manufacturers and retailers. The trend of gifting culture across geographies combined with rising online retailing activities sustains steady market expansion.
Market Segmentation
By Product Type:
- Ribbons: Not provided in source.
- Wrapping Papers: Accounts for the majority share; driven by demand for aesthetically pleasing, versatile packaging across occasions such as birthdays, weddings, and festivals.
- Containers: Not provided in source.
- Boxes: Not provided in source.
- Others: Not provided in source.
By Material:
- Paper and Paperboards: Largest segment; favored for sustainability as biodegradable and recyclable alternatives to plastics, with enhanced strength and barrier properties.
- Plastic: Not provided in source.
- Glass: Not provided in source.
- Others: Not provided in source.
By Packaging:
- Primary Packaging: Dominant segment; driven by product safety and hygiene requirements, convenience features such as resealable closures, and sustainable eco-conscious materials.
- Secondary Packaging: Not provided in source.
- Tertiary Packaging: Not provided in source.
Regional Insights
North America leads the global gift packaging market, accounting for the largest market share. This dominance is due to higher consumer spending on luxury goods, strong retail infrastructure, and widespread adoption of personalized and premium packaging solutions. The region’s social media culture emphasizes presentation aesthetics, boosting demand for visually striking packaging. Additionally, North America’s commitment to sustainability influences the market through eco-friendly packaging practices.
Recent Developments & News
In 2023, DS Smith initiated a €90 million biomass-from-waste boiler project in France, supported by a €15 million subsidy from the French government aimed at reducing CO2 emissions by 99,000 tons annually. DS Smith's board accepted a £5.8 billion takeover offer from International Paper, marking a major industry move. Smurfit Kappa launched a sustainability program to reduce its carbon footprint by 30% by 2030, including renewable energy investments and innovative packaging solutions. It also expanded in North America by acquiring a packaging facility in Texas to serve the US market with sustainable products.
Key Players
- DS Smith plc
- Ebro Color GmbH
- Hallmark Cards Inc.
- IG Design Group plc
- International Packaging Corporation
- Karl Knauer KG
- Mondi plc
- POL-MAK
- Smurfit Kappa Group plc
- Yama Ribbon & Bows Co. Ltd.
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