Market Overview
The global beard grooming products market was valued at USD 31.2 Billion in 2024. It is expected to grow at a CAGR of 5.97% during the forecast period from 2025 to 2033, reaching USD 54.0 Billion by 2033. This growth is driven by rising awareness among men regarding personal grooming and increased demand for products containing essential oils and herbal ingredients. Visit the Beard Grooming Products Market.
Study Assumption Years
Base Year: 2024
Historical Years: 2019-2024
Forecast Period: 2025-2033
Beard Grooming Products Market Key Takeaways
- Current Market Size: USD 31.2 Billion in 2024
- CAGR: 5.97% during 2025-2033
- Forecast Period: 2025-2033
- Increasing use of essential oils and plant extracts like almond, castor, avocado, argan, jojoba, coconut oil, aloe vera gel, and coffee extracts helps reduce skin allergic reactions, fueling market growth.
- Aggressive promotional activities on various social media platforms are stimulating market demand.
- The introduction of online retail platforms and efficient delivery systems is driving growth in Europe.
- The market in North America benefits from widespread adoption of shavers and razors with advanced styling features.
- Asia Pacific market growth is supported by rising awareness among men regarding looks and appearance.
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Market Growth Factors
The increasing use of essential oils, plant extracts, and herbal ingredients such as almond, castor, avocado, argan, jojoba, coconut oil, aloe vera gel, and coffee extracts is one of the primary drivers of the beard grooming products market. These natural ingredients minimize risks of adverse skin reactions like itching, rashes, or bleeding, thus promoting consumer confidence and adoption of such products.
Aggressive promotional campaigns by manufacturers on various social media platforms are another factor stimulating market growth. These campaigns raise product awareness and engage consumers by showcasing the benefits and features of grooming products, contributing to expanding customer bases globally.
Technological advancements, including smart grooming devices like electric beard trimmers with adjustable settings and memory functions, also underpin market expansion. Additionally, the development of mobile apps providing grooming tips and personalized product recommendations enhances the grooming experience and encourages product usage.
Market Segmentation
Product:
- Beard Oil: Popular for moisturizing and conditioning benefits essential for healthy, soft beards.
- Beard Wax: Provides styling hold and shape for grooming and presentation.
- Beard Shampoo: Designed to clean and nourish beard hair and skin underneath, addressing hygiene.
- Others: Includes beard balms, combs, trimmers, offering diverse options for beard care.
Type:
- Conventional: Utilizes synthetic ingredients and fragrances, offering affordable, effective, and readily available options.
- Organic: Gaining traction with plant-based ingredients, essential oils, and natural extracts appealing to eco-conscious consumers.
Age Group:
- Millennials: Trend-driven, favor innovative, organic, eco-friendly, and multifunctional products.
- Gen X: Seeks high-quality, reliable grooming products balancing effectiveness with luxury.
- Baby Boomer:
Distribution Channel:
- Supermarkets and Hypermarkets: Convenient, accessible for varied product offerings.
- Pharmacy Stores: Appeal to consumers seeking quality and medical-grade or dermatologist-recommended products.
- Online Stores: Rapid growth driven by e-commerce trends and availability of niche and premium brands.
- Others: Specialty stores and barbershops offering tailored advice and exclusive products.
End-User:
- Personal: Individual consumers for daily maintenance and styling.
- Commercial: Barbershops, salons, and spas using products as part of professional services.
Region:
- Europe: Germany, France, United Kingdom, Italy, Spain, Poland, Others
- North America: United States, Canada
- Asia Pacific: China, Japan, India, South Korea, Australia, Others
- Middle East and Africa: Saudi Arabia, Iran, Turkey, United Arab Emirates, Others
- Latin America: Brazil, Mexico, Others
Regional Insights
Europe is a dominant market driven by the introduction of online retail platforms and efficient delivery systems. North America benefits from the widespread use of shavers and razors with advanced styling features. Asia Pacific continues to grow rapidly due to increasing grooming awareness and rising disposable incomes among men. These regional dynamics collectively support strong market growth globally over the forecast period.
Recent Developments & News
In April 2024, Piramal Pharma Limited’s consumer products division (CPD) entered the men's personal grooming category with the Bohem product range, including a beard growth oil, hair removal spray, and underarm roll-on.
The Shop launched beard grooming products at Walmart in April 2024.
In February 2024, 82°E unveiled its men’s skincare category, 82°E Man, featuring a three-in-one face, beard, and body cleanser and a two-in-one moisturizer with SPF.
Key Players
- The Famous Beard Oil Company
- The Man Company (Helios Lifestyle Private Limited)
- Beardbrand
- The Bearded Bastard
- Texas Beard Company
- Billy Jealousy
- Smoky Mountain Beard Co., LLC
- Quallis Brands LLC (Scotch Porter)
- Honest Amish
- Murdock Limited (Murdock London)
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