Market Overview

The Spain hobby and DIY market size reached USD 15.25 Billion in 2024. The market is projected to grow at a CAGR of 7.60% during the forecast period from 2025 to 2033, reaching USD 30.98 Billion by 2033. The rise in consumer interest in home improvement, sustainable crafting, and smart home projects, along with increased disposable income and urbanization, are key factors driving market growth.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Spain Hobby and DIY Market Key Takeaways

• Current Market Size: USD 15.25 Billion in 2024
• CAGR: 7.60% during 2025-2033
• Forecast Period: 2025-2033
• Sustainability is a growing trend with 45% of DIY enthusiasts prioritizing eco-friendly products in 2023, expected to rise to 55% by 2025.
• Sales of sustainable DIY materials grew by 10% in 2023 with a predicted 12% annual growth through 2025.
• E-commerce sales increased by 15% in 2023, reaching an estimated €3.5 billion, with a forecasted 12% annual growth through 2025.
• More than 65% of Spanish DIY enthusiasts prefer online shopping, supported by social media platforms influencing trends.
• DIY digital communities grew by 20% in membership between 2022 and 2023.

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Market Growth Factors

The hobby and DIY market in Spain is growing with the increasing demand for home improvement and sustainable crafts. 45% of DIY consumers in Spain preferred eco-friendly products in 2023 and the demand for such products is increasing in the country at present. This number is estimated to rise to 55% by 2025 because the government incentivizes and educates people about sustainability and retailers expand their ranges of sustainable products, such as recycled materials, low-toxicity paints, and energy-efficient equipment and tools. Such materials saw a 10% sales increase in 2023 and sales should increase 12% each year from 2023 to 2025.

The growth is spurred by digitalization and developments in e-commerce. In 2023 online DIY sales grew by 15% to around €3.5 billion and until 2025 are expected to grow by 12% annually. E-commerce sites provide AR visualization of projects and online payment and recommendations based on data, with more than 65% of DIYers in Spain buying online. Instagram, Pinterest, and TikTok, social media platforms, and the rise of digital DIY communities have influenced DIY trends. The latter's memberships increased 20% from 2022 until 2023.

Disposable income rises and urbanization occurs, and these contributed to increasing smart home installations with social media and DIY workshops influencing consumers. The combination of these factors leads to a long term growth trend forward: retailers invest in omnichannel strategies optimizing stock management and customer attractiveness to achieve further efficiency improvements and increase the market.

Market Segmentation

Product Type Insights:

• Hobby Products
  • Model Building Kits
  • Art and Craft Supplies
  • Musical Instruments
  • Collectibles
  • Sports Equipment
• DIY Products
  • Hand Tools
  • Power Tools
  • Building Materials
  • Paints and Coatings
  • Home Improvement Accessories

Distribution Channel Insights:

• Specialty Hobby Stores
• DIY Retail Chains
• Online Retailers
• Supermarkets and Hypermarkets

End User Insights:

• Individual Consumers
• Professional Users 

Regional Insights:

• Northern Spain
• Eastern Spain
• Southern Spain
• Central Spain

Recent Developments & News

• In March 2025, Panini collaborated with FIFA and Modex to launch digital collectibles via the FIFA Collect platform in Spain, featuring FIFA World Cup-related special drops and offering rewards such as tickets to upcoming FIFA events.
• In April 2024, the German DIY retail operator Bauhaus opened its third store in Madrid, spanning 7,800 square meters, including a 2,400 square meter drive-in arena and accredited by the BREEAM environmental assessment methodology. These developments highlight innovation and expansion in the market.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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