Market Overview
The Turkey mushroom market size reached USD 933.53 Million in 2024. It is expected to grow to USD 1,651.42 Million by 2033, at a CAGR of 5.87% during the forecast period 2025-2033. This growth is driven by rising health awareness, which propels demand for mushrooms due to their nutritional benefits, alongside the expanding reach of e-commerce platforms enhancing accessibility and convenience in purchasing mushrooms.
Study Assumption Years
- Base Year: 2024
- Historical Years: 2019-2024
- Forecast Period: 2025-2033
Turkey Mushroom Market Key Takeaways
- Current Market Size: USD 933.53 Million in 2024
- CAGR: 5.87% (2025-2033)
- Forecast Period: 2025 to 2033
- Rising health awareness due to concerns about chronic diseases is fueling mushroom demand as a functional food in Turkey.
- The Ministry of Health identified over 1.57 million individuals with chronic conditions from over 10.5 million examined, encouraging preventive dietary habits.
- E-commerce expansion facilitates broader product availability and home delivery, boosting market growth.
- Online platforms enable mushroom cultivators to sell directly to consumers, reducing intermediaries and expanding market reach.
- IMARC forecasts Turkey's e-commerce market to reach USD 1,774.5 Billion by 2033, enhancing mushroom market growth opportunities.
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Market Growth Factors
The increasing health consciousness among the Turkish population is a primary growth driver for the mushroom market. The report highlights that mushrooms are valued for their low-calorie content and richness in antioxidants, fiber, and essential nutrients. This functional food status supports immune health and inflammation reduction, aligning well with public health initiatives by the government. From November 1, 2024, to January 31, 2025, the Ministry of Health screened over 10.5 million individuals for chronic diseases and detected 1.57 million with chronic conditions. This alarming health statistic has led consumers to proactively include mushrooms in their diets as preventive and management measures for chronic illnesses.
The surge in e-commerce platforms across Turkey significantly aids market expansion by providing consumers with convenient access to various fresh and packaged mushroom types. Online grocery channels offer comprehensive product information and customer feedback that build consumer confidence and foster culinary experimentation. The availability of home delivery appeals particularly to health-conscious urban dwellers looking to avoid frequent store visits, expanding the market share for mushroom products.
Furthermore, e-commerce empowers producers, especially small-scale mushroom cultivators, to bypass traditional distribution channels and market directly to end consumers. This direct-to-consumer model encourages diversification in mushroom offerings and innovation in product development. The expansive growth of Turkey’s e-commerce sector to an anticipated USD 1,774.5 Billion by 2033, as estimated by IMARC Group, underpins sustained opportunities for mushroom market growth driven by digital retail transformations.
Market Segmentation
Mushroom Type Insights:
- Button Mushroom
- Shiitake Mushroom
- Oyster Mushroom
- Others
Detailed analysis and market breakup are provided based on mushroom types including button, shiitake, oyster, and other varieties.
Form Insights:
- Fresh Mushroom
- Canned Mushroom
- Dried Mushroom
- Others
The market is segmented by form, covering fresh, canned, dried mushrooms, and other forms, with respective analyses.
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Grocery Stores
- Online Stores
- Others
Detailed assessment of distribution channels encompassing supermarkets, grocery stores, online platforms, and others.
End Use Insights:
- Food Processing Industry
- Food Service Sector
- Direct Consumption
- Others
The report segments the market by end use, including food processing, food services, direct consumption, and others, with detailed insights.
Regional Insights
The report provides comprehensive analysis by region: Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia. Specific statistics on regional market shares or CAGR are Not provided in source. Detailed regional insights are included in the report to understand geographic market dynamics.
Recent Developments & News
In December 2024, researchers led by Dr. Oğuzhan Kaygusuz discovered four new mushroom species from the Entoloma genus in southern Turkey, raising the known Entoloma species count from 61 to 65, highlighting Turkey’s rich biodiversity and global significance in mycological research. In April 2024, the Yeşilüzümlü Mushroom Festival celebrated the prized morel mushroom in the village of Uzumlu near Fethiye, featuring local food, crafts, wine, and traditional dancing, attracting locals and tourists alike.
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Customization Note
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
About Us
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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