The Party Supplies market was valued at USD 15.2 Billion in 2024 and is projected to reach USD 27.0 Billion by 2033, growing at a CAGR of 6.6% during the forecast period from 2025 to 2033. Major growth drivers include an increase in social celebrations, rising online shopping inclination, and the growing influence of social media. The balloons segment leads in product type, and North America holds the largest market share. 

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Party Supplies Market Key Takeaways

• Current Market Size: USD 15.2 Billion in 2024
• CAGR: 6.6%
• Forecast Period: 2025-2033
• The popularity of social and themed parties drives demand for party supplies, including birthdays, weddings, baby showers, and festivals.
• Rise in corporate events and product launches boosts demand for professional-standard decorations.
• Online shopping expansion increases global availability and convenience of party supplies.
• North America dominates with a 30.9% market share, fueled by disposable income and frequent social events.
• Consumer trends favor personalized, themed, and sustainable products, with social media heavily influencing tastes.

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Market Growth Factors

The party supplies market growth is primarily driven by the significant increase in social celebrations and events such as birthdays, weddings, graduations, and holidays. Destination weddings notably increased from 18% in 2022 to 26% in 2024, emphasizing life milestone celebrations. Customized, high-quality party supplies, complemented by event planners seeking innovative decor, support this growth trend.

Online shopping has revolutionized the sector, now valued at USD 6.8 trillion and set to reach USD 8 trillion by 2027, with more than 33% of the global population shopping online. This platform offers convenience, personalized collections, price comparison, and delivery options such as same-day and next-day shipping, enhancing the customer experience and driving business development.

Social media significantly influences consumer preferences in the party supplies market. US influencer marketing expenditure is forecasted to reach USD 7.14 billion in 2024, a 15.9% increase year-over-year. Platforms like Instagram, Pinterest, and TikTok serve as inspiration sources, driving demand for fashionable, themed, and high-quality products. Influencer partnerships, viral content, DIY tutorials, and interactive shopping events further fuel engagement and market growth.

Market Segmentation

Product Type:

• Balloons: Dominating with 11.7% market share in 2024, driven by demand for foil and latex balloons, personalized and biodegradable options, LED balloons, and DIY balloon kits.
• Banners
• Pinatas
• Games
• Home Décor
• Tableware/Disposables
• Others

Application:

• Commercial Use
• Domestic Use: Leading with 71.8% share in 2024, driven by home celebrations like birthdays and baby showers, DIY party organizing, internet inspiration, and sustainable reusable products.

Distribution Channel:

• Supermarkets and Hypermarkets: Key channel with 26.0% market share in 2024, offering bulk discounts, convenience, and private-label products.
• Convenience Stores
• Specialized Stores
• Online Stores
• Others

Regional Insights

North America dominates the global party supplies market with a 30.9% share in 2024. High disposable incomes, frequent social parties, and an extensive retail network comprising supermarkets, specialty stores, and online platforms support this lead. Social media and influencer promotions significantly impact consumer choices. Demand for customized and eco-friendly products, alongside seasonal festivities like Halloween and Christmas, further boosts market growth.

Recent Developments & News

• October 2024: Duff Goldman and Hallmark launched a limited party supply collection aimed at enhancing celebrations through creative products.
• October 2024: Instacart and Party City partnered to offer same-day delivery from over 700 North American stores, improving party preparation convenience.
• May 2024: Nevada County OES and United Way of Nevada County organized a Community Go-Bag Party distributing emergency kits alongside party supplies, promoting wildfire preparedness.
• March 2024: Michaels introduced "Birthday Parties" services in the US, expanding creative party supplies for children aged 4-13, following a successful Canadian pilot.

Key Players

• American Greetings Corporation
• Betallic, LLC
• Creating converting
• Meri Meri
• OTC Direct, Inc.
• PartyDeco
• Shindigz
• Shutterfly, Inc.
• The Beistle Company
• Unique Industries Inc.

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