Market Overview

The Europe two-wheeler market was valued at USD 23.4 Billion in 2024 and is projected to reach USD 42.0 Billion by 2033, growing at a CAGR of 6.4% during the forecast period of 2025-2033. This growth is driven by factors such as fast-paced urbanization, sensitivity towards ecological sustainability, government incentives on electric two-wheelers, and advancements in battery technology and smart connectivity. Electric two-wheelers are gaining traction, supported by investments in charging infrastructure and shared mobility solutions.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Europe Two-Wheeler Market Key Takeaways

• Current Market Size: USD 23.4 Billion in 2024
• CAGR: 6.4% during 2025-2033
• Forecast Period: 2025-2033
• France dominates the market due to extensive cycling infrastructure, iconic routes like the Tour de France, and initiatives promoting eco-friendly transport.
• Motorcycles lead the vehicle type segment due to flexibility, performance, and wide rider adaptability.
• Gasoline-powered two-wheelers dominate owing to low price, availability, and performance despite rising electrification trends.
• Rising shared mobility services like e-scooter and e-bike rentals contribute significantly to market growth.
• The push toward net-zero emissions by 2050 is accelerating the adoption of electric two-wheelers in the region.

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Market Growth Factors

The Europe two-wheeler market is driven by rapid urbanization and increasing demand for eco-friendly transportation solutions. Population living in urban area was 75.6% (563,417,440 population) in 2024. Electric two-wheelers are highly efficient and practical commuting vehicles. Electric two-wheelers drive the market for green, pollution free mobility in congested metropolitan urban areas. Electric two-wheelers are subsidized and taxes are exempted, which helps transition to green mobility, and assists the European Commission's goal: reduce greenhouse gas emissions by at least 55% by 2030.

Technological advances, especially in battery technology, in the electric range of motorcycles, and in smart connectivity features, are driving the market forward. EV charging infrastructure development in European cities and other regions is also helping the market as it removes barriers like range anxiety. Shared mobility options rent and share app-based e-scooters and e-bikes. These schemes offer convenient, low-cost, flexible and sustainable transportation alternatives in high-density urban areas for last-mile connectivity toward the reduction of traffic congestion.

Two-wheeler tourism drives the global market mainly in France, Italy, and the Netherlands. Infrastructure exists. Cycling routes are available. People incline toward outdoor recreation. The environment causes worry in people. Rising numbers of eco-friendly and adventure-seeking tourists come around. These factors positively impact market demand. Longer distances and hilly terrain, customarily disadvantages for cycling, have decreased with the introduction of e-bikes, while other factors include the introduction of low emission zones, the increasing cost of fuel, and green politics in UK and other countries.

Market Segmentation

By Vehicle Type:

• Scooter/Moped
• Motorcycle
• Sport/Supersport
• Enduro
• Chopper
• Classic
• Commuter
• Others

Motorcycles dominate due to their performance and adaptability for commuting and sporting activities, with rising registrations noted in major European markets.

By Fuel Type:

• Gasoline
• Electric

Gasoline-powered two-wheelers remain dominant due to affordability, availability, and performance, supported by established refueling infrastructure and cultural preferences. Electric-powered models are growing with improved battery and charging technologies.

By Engine Capacity:

• Up to 125 cc
• 126-250 cc
• 251-500 cc
• Above 500 cc

The up to 125 cc segment suits urban commuters with its lightweight and cost-effective nature. Mid-range engines balance performance and affordability for suburban riders. Higher capacities cater to experienced riders requiring performance and touring capabilities.

By Transmission:

• Manual Transmission
• Automatic Transmission

Manual transmission is preferred by riders seeking control and performance, especially in sports and touring segments. Automatic transmission is popular among city commuters and new riders for ease of operation.

By Country:

• France
• Italy
• Spain
• Germany
• United Kingdom
• Russia
• Netherlands
• Others

France leads the market driven by urban demand, government incentives, and a culture supporting motorcycles and scooters.

Regional Insights

France is the dominant market in Europe for two-wheelers due to its extensive cycling infrastructure and government initiatives promoting sustainable transportation. The country’s population of over 68.3 million in 2024 continues to grow urban demand for practical and efficient mobility solutions. Urban centers like Paris and Lyon favor scooters and commuter motorcycles for their affordability and ease of navigation, ensuring that France remains the focal point of the European two-wheeler market.

Recent Developments & News

In November 2024, Honda unveiled its 25YM European lineup at EICMA 2024, including two electric concepts: EV Fun and EV Urban, and introduced the V3 engine featuring torque-boosting technology. Kawasaki launched the retro-styled W230 with a 250cc engine and Euro emissions approval in June 2024. Piaggio Group showcased new motorbikes and scooters from brands such as Aprilia and Vespa in Milan in November 2024, reaffirming its position as Europe's top two-wheeler manufacturer. In May 2024, Energica Motor Company partnered with Electra Vehicles to implement AI-powered battery management systems to enhance electric two-wheeler performance.

Key Players

• BMW AG
• Energica Motor Company S.p.A.
• Harley-Davidson, Inc
• Honda Motor Co., Ltd.
• Kawasaki Heavy Industries, Ltd.
• KWANG YANG MOTOR CO., LTD. (KYMCO)
• Piaggio & C. SpA
• PIERER Mobility AG (KTM, Husqvarna, GasGas)
• Sanyang Motor Co., Ltd. (SYM)
• Triumph Motorcycles Ltd.
• Yamaha Motor Co., Ltd.
• Zero Motorcycles, Inc.

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