Fluffy Animals Gambling ad Was Irresponsible, Says Watchdog

Register at Bet9ja using the promotion code YOHAIG for a N100,000 welcome bonus

Fluffy animals gambling advertisement was irresponsible, says guard dog

28 October 2020

A gaming advert which included fluffy animals has actually been prohibited after being branded "reckless" by the Advertising Standards Authority (ASA).

The video ad for Gala Spins - part of the FTSE 100-listed gambling giant GVC Holdings - featured 5 toy animals.

the yohaig code ASA ruled the advertisement "was most likely to be of specific appeal to under-18s" and therefore "the ad was reckless".

The owner of Gala Spins said it had removed the advert from all its channels.

The paid-for Facebook post in August included a video caption reading "it's a rollercoaster of cuteness" and a video revealing "fluffy favourite" toy animals.

It prompted a grievance to the marketing watchdog that the material of the advert was most likely to attract children.

The ASA agreed and stated: "Gambling advertisements must not be most likely to be of particular attract children or young adults, particularly by reflecting or being connected with youth culture.

"We thought about that the ad was likely to be of particular interest under-18s and for that reason concluded that the ad was irresponsible and breached the [marketing] yohaig promotion code."

Gambling addicts 'at higher danger during lockdown'

Gala Spins stated it posted the video featuring stuffed animals in mistake which it was an out-of-date video.

It said its desired target market was females aged between 18 and 65 thinking about gambling.

Gala Spins was censured by the guard dog 2 years ago for connecting gaming and skill in an advert.

Among its TV ads included a man playing on his tablet with a voiceover recommending: "Try it now and see if you've got the talent."

the yohaig code ASA ruled that the line "see if you have actually got the skill" was successfully an invite to bet online in the context of the ad, and for that reason implied that viewers could use ability to enhance their opportunities of winning.

Gala Spins becomes part of Gibraltar-based LC International which in turn is owned by GVC Holdings, which purchased Ladbrokes Coral in 2018.

In 2015, GVC processed ₤ 11.2bn-worth of sports wagers through its numerous brands, consisting of Bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds International and Sportingbet.