Let’s not pretend anymore.
You’ve left your best friend on read for two days.
You said “let’s hang soon,” and then disappeared.
You missed that birthday dinner… again.
And still, you’re loved. Still remembered. Still part of the group chat (barely).
We get it. Life’s a lot. Your social battery is fried. You’re emotionally available once every blue moon, and even then—you probably cancel. You’re not a bad person... just maybe a bad friend.
So instead of denying it, why not wear it?
Meet the Bad Friends Hoodie — a soft, cozy, brutally honest reminder that nobody’s perfect, and that’s okay.
This Hoodie Is Not for Everyone
It’s for the people who:
Say “sorry for the late reply” five times a week
Watch messages pile up and still feel too overwhelmed to respond
Flake on plans but feel guilty about it for days
Disappear, reappear, and repeat
Love deeply, just… quietly (and inconsistently)
In a world that expects you to always be available, always be responsive, always be on, the BadFriend Hoodie says:
“I might not always be there. But when I am—I show up in this hoodie.”
Soft Like an Apology Text. Honest Like a 2AM Voice Note.
This hoodie doesn’t try too hard. It doesn’t pretend to be something it’s not. It’s real, just like you. Made for comfort, designed with intention, and built to last—no matter how many times you bail on brunch.
Material & Fit:
100% midweight cotton blend with ultra-soft fleece lining
Oversized, drop-shoulder fit for that effortlessly messy vibe
Pre-shrunk and double-stitched, because we know you don’t read care tags
Unisex sizing — because friendship fails know no gender
Front Design: Minimal "badfriend" logo embroidered across the chest
Back (optional edition):
Checklist of iconic bad friend traits:
☐ Didn’t text back
☐ Missed your party
☐ Canceled plans
☑ Still love you tho
Available Colors:
Ghost Grey (for when you disappear)
Sorry Black (for quiet guilt and maximum drip)
Iced Blue (cold, but soft)
Faded Blush (sweet, but forgetful)
Wear the Flaws. Don’t Fake the Perfection.
You don’t need to be the best friend to be a real one.
You don’t need to reply instantly to be loyal.
You don’t need to be emotionally available 24/7 to be loved.
The BadFriend Hoodie is for people who are trying. Who mess up. Who vanish when they need space, but still hold their people close in quiet ways.
Maybe you don’t say “I miss you” often. But you send that meme at the right time.
Maybe you didn’t show up for the party. But you were there when it really mattered.
Maybe you’re not always around. But when you are? You’re present.
This hoodie doesn’t judge you. It wraps you up, flaws and all.
The Perfect Hoodie for You... or the Flaky Friend You Still Love
Looking for the perfect low-effort gift for the friend who:
Replies in their head but never in real life
Misses every group hangout but always shows love from afar
Is impossible to schedule with
Is chaos—but your chaos?
Or maybe that friend is you (it’s okay, this is a safe space).
The BadFriend Hoodie is more than a fashion statement — it’s a relationship status with yourself and your social circle.
It’s the kind of hoodie people ask about.
The kind that makes your friends laugh (and maybe cry a little).
The kind that says, "Yes, I flaked on you — but at least I look good doing it."
Not Just a Hoodie. A Whole Personality.
Let’s face it: this isn’t just merch. It’s identity.
You’re not the friend who always shows up, responds in 30 seconds, or remembers every birthday.
You’re the friend who’s there in a quiet way. Who’s working on themselves. Who might not always get it right — but never fakes who they are.
TheBadFriend jeans is for you. The beautifully flawed, the lovingly distant, the imperfectly real.
Because even if you're a bad friend sometimes…
You're still someone worth keeping around.
Own the chaos. Wear the truth. Be soft, even if you're hard to reach.
BadFriend Hoodie — now available for everyone who means well… eventually.
