Maintaining proper CRM hygiene is crucial for businesses that rely on customer relationship management systems to drive growth. Over time, CRMs can accumulate duplicate records, outdated contacts, and incomplete information, which reduces efficiency and impacts sales performance. By regularly cleaning and updating data, businesses ensure accuracy, streamline workflows, and provide sales teams with reliable insights. Good CRM hygiene also improves customer interactions, as teams can engage with prospects and clients using the most up-to-date details. Automated tools, validation rules, and consistent processes help maintain a clean database. Ultimately, investing in CRM hygiene enhances productivity, boosts marketing effectiveness, and ensures better decision-making, creating a strong foundation for long-term business success and customer satisfaction.