How can Chinese Tourism enterprises tap into the Medical Tourism market?

First of all, the links involved in Medical Tourism include travel agencies, airlines, hotels, medical intermediary consultation, medical institutions, insurance institutions, translation, consumer finance, etc. The supply chain is long and the requirements for service process standards are high. Secondly, Medical Tourism products have high requirements for professionalization, such as language issues, professional requirements for diagnosis and treatment at home and abroad, etc. In terms of the customer group, the potential users of Medical Tourism are themselves high-value customers, who have high requirements for service experience and also put forward higher requirements for the existing service level of tourism enterprises.

Facing the new business of Medical Tourism, a relevant person in charge of Tuniu said, "If tourism enterprises want to win the market and users, they should return to the essence of tourism. 'Product + service' is the core of tourism." By cooperating with qualified suppliers for procurement or obtaining business qualifications to directly purchase from domestic and overseas Medical institutions, we continuously optimize the theme products of Medical Tourism and design and launch overseas Medical Tourism products that are both standardized and unique.

The core competitiveness in the medical field lies in the control of resources, followed by products and services. European and American countries have advantages in Medical technology, Japan, South Korea and other countries offer high-level services and cost-effective products, and the Medical Tourism products in South Asian countries have competitive prices. When Tourism enterprises enter the Medical Tourism industry, they need to pay attention to the demands of Chinese Medical tourists, such as good itinerary design, personalized travel experience, private/butler-style services, etc.

However, against the backdrop of the slowdown of China's economic growth and the tightening of the wallets of the wealthy, it remains to be seen whether the China Medical Tourism market can maintain a high growth rate. From the official websites of major travel agencies at present, the author has found that there are very few products related to the medical field. The main products are hot spring health preservation and foreign medical physical examination products. Professional medical aesthetic products are generally rare.

In terms of product supply, in the face of a huge market, it can be seen that there is a lack of high-quality Medical aesthetics service institutions in China. Medical Tourism will drive people's desire to seek higher-quality medical services.

At present, the Medical Tourism industry in China is still in the development and cultivation stage. Exploring the market requires relatively precise marketing based on the profiling and positioning of potential target users. The destinations of the products should be further expanded beyond countries such as the United States, Japan and South Korea. Product resources should be more fragmented. There should be both packaged and combined products as well as independent medical projects to meet the needs of users at different levels. Carry out appropriate publicity and promotion and pay attention to word-of-mouth dissemination to enable consumers to learn more about the information. Strengthen cooperation with medical institutions and enhance the price competitiveness of products.