Ink Voyage created a new article
37 w

Why I Fired Our Paid Media Agency and Doubled Down on Organic Search | #agency #media # campaigns

Why I Fired Our Paid Media Agency and Doubled Down on Organic Search

Why I Fired Our Paid Media Agency and Doubled Down on Organic Search

When I began tracking our actual ROI over time, the graph told a blunt truth: our return on paid media was flatlining, and organic visibility was shrinking in its shadow.