VRUNK Store
Streetwear wardrobe born in the streets of Marseille
What exactly is VRUNK?
VRUNK is an independent streetwear brand based in Marseille. Far removed from the major fashion groups, it progresses collection after collection with a clear rule: short runs, eye-catching cuts, and a style drawn directly from the street. The official VRUNK Store offers the brand's pieces, while supplies last.
How VRUNK was born
Zakaria Lif, the originator of the project
Behind VRUNK is Zakaria Lif. Based in the south of France, he wanted to create a brand that spoke the exact same language as the environment it comes from: the neighborhoods, the music, the street. Nothing started in a designer's office—it all began in the very heart of Marseille's urban movement.
2020–2021: From a neighborhood idea to a registered trademark
It all began in 2020, within Marseille's underground streetwear scene. The following year, in 2021, the project officially took shape in France through the structure LSL LTD INVEST. VRUNK then transitioned from a local initiative to a registered brand.
Our DNA: street culture and short series
A French hip-hop and drill foundation
From day one, VRUNK has drawn its inspiration from music — French rap and drill from the underground scene. Balaclavas, baggy sweatshirts, tactical-style accessories, a dark color palette: these are not seasonal choices, they are the visual language of this universe.
Few pieces, many rare ones
At VRUNK, there is no unlimited mass production. Each drop is released in limited quantities, which gives each piece its exclusive status — and explains why items like the VRUNK TN or the VRUNK balaclava sell out so quickly upon release.
What the VRUNK store offers
The VRUNK Store catalog includes both complete outfits and seasonal accessories. Here are the categories most requested by our customers:
VRUNK Set
Complete outfits designed to carry the brand identity without compromising on everyday comfort.
VRUNK Balaclava
The most iconic piece of the VRUNK style: fitted cut, solid materials, designed to face the cold and the street.
VRUNK T-shirt & tee shirt
Basic pieces emblazoned with the VRK logo, to be combined with the rest of the collection or worn on their own.
VRUNK Cap & Beanie
Accessories that complement any outfit, available in several colors depending on the season.
VRUNK Jacket & Down Jacket
Winter pieces that retain the same urban spirit, designed to face the Marseille winter.
VRUNK collaborations
Part of VRUNK's identity has been built through collaborations with renowned figures in urban culture and sports. The VRUNK x Mizuno project remains one of the most sought-after by the community, alongside collaborations with the 667 collective and the Cébé brand. None of these partnerships are generic editions: each adheres to the same limited-edition logic that defines the brand.
The official VRUNK store, in Marseille and throughout France
Marseille, the starting point
Marseille remains the city where it all began, where VRUNK's visual identity took shape. Since then, the brand has expanded to other French cities, while maintaining this local and community-focused approach.
Buy directly online
VRUNK Store is the brand's direct sales channel to the end customer. It offers only authentic VRUNK products, without intermediaries, guaranteeing you are buying from the official source.
Why buy from VRUNK Store?
VRUNK doesn't chase trends; it creates them from within its own scene. Each collection carries a concrete origin, a concrete city, a concrete culture. Buying from the VRUNK Store means accessing this story directly—unfiltered, uncopied.
