Best Tools to Automate Your Link Building Workflow

The most critical factor of SEO is building links, but building links is also the most labor-intensive part of it. The manual process of locating relevant sites, contacting them for permission to link them back, keeping track of the responses received, and managing each of the links all manually will tend to limit the amount of expeditious growth you've experienced.

Therefore, it is common for both marketers and SEO experts today to take advantage of automated systems that allow them to automate most of the manual aspects related to link building. In this article, we will be looking at some of the premier tools to aid in your automation of link building and the functionality of those tools, and we'll help you determine which of the tools are best suited to automate link building for your specific needs.

GuestPostCRM is an excellent example of how automating outreach campaigns can improve the efficiency and organization of link building efforts.

Understanding Link Building Automation

Automated link building is not synonymous with the creation of low-quality or spammy hyperlinks. Rather, automated link-building is about automating repetitive tasks (for example, identifying prospects, sending emails to potential prospects, following up with prospects, tracking link-building performance) so that you can spend more time on your strategy, improving the quality of your content, and building relationships while your software takes care of the day-to-day.

By using automation, you’ll have greater consistency in your campaigns since they’re all executed in the same manner. Automation tools minimize human errors, guarantee timely follow-ups and present more informative analytics than could have been captured by an individual manually tracking them down.

For rookies to the link-building industry, automation can also streamline complicated workflows and make link building much less intimidating.

Why Automating Your Link Building Workflow Matters

If you're managing a number of websites or clients and, as part of this work, spending a lot of time manually building links, then using automated methods to create your links can make it much easier for you to expand on what you were able to do before, without sacrificing quality.

You can use automation tools to quickly find thousands of sites that could link to yours, send customized messages to each, and easily manage your entire link campaign on one platform.

Another advantage of using automation for building links is improved organization. Using automated tools to manage your contact information, website statistics, and outreach history helps develop stronger relationships with publishers over the long term and minimizes duplicate outreach. As you build relationships over the long term using this method, you will develop a much higher response rate, as well as a greater number of quality backlinks formed through stronger relationships with the publishers.

Key Features to Look for in Link Building Tools

Selecting a link building automation tool should include consideration of its functionality as it pertains to you. A good prospecting tool will assist with identifying websites that complement your interests based on topics of interest and their relevance/authority. Additionally, tools with outreach capabilities will help you increase your ability to send personalized emails in bulk. Finally, these tools should provide clear tracking reports on whether links are active, waiting for verification/action or lost.

These tools should also allow users to integrate their favorite email service and/or SEO software with the tool's servers for seamless data sharing and less reliance on manual data entry. For those with little or no experience in this field, an intuitive user interface is especially valuable to enable them to easily set up and manage campaigns without needing technical skills.