Market Overview

The China home fitness equipment market was valued at USD 2.16 Billion in 2025 and is projected to reach USD 3.85 Billion by 2034. The market is expected to grow at a CAGR of 6.62% during 2026-2034. Growth is driven by rising health consciousness among the expanding middle class, government initiatives like the National Fitness Plan (2021-2025), and a preference for convenient home workout solutions. Integration of smart technology and the rise of fitness applications further accelerate adoption. 

Study Assumption Years

• Base Year: 2025
• Historical Year/Period: 2020-2025
• Forecast Year/Period: 2026-2034

China Home Fitness Equipment Market Key Takeaways

• The market size was USD 2.16 Billion in 2025.
• The CAGR is 6.62% for the forecast period 2026-2034.
• Cardiovascular training equipment dominated with a 60.23% market share in 2025.
• Offline distribution channel led with a 56.25% market share in 2025.
• The market is moderately fragmented with domestic and international players competing.
• Growth is supported by government health initiatives and rising urbanization.

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Market Growth Factors

Rising Health Consciousness and Lifestyle Disease Prevention: Increasing health awareness among Chinese consumers is significantly boosting demand for home fitness equipment. The rise in lifestyle diseases such as obesity, cardiovascular disorders, and diabetes encourages individuals to engage in regular exercise for preventive health. The Healthy China 2030 Planning Outline, focusing on all-round health maintenance, supports the creation of physical activity standards based on the life cycle concept.

Government Policies and National Fitness Infrastructure Investment: Government initiatives under the National Fitness Plan (2021-2025) foster a favorable environment for market growth. The State Council aims for full coverage of fitness facilities across all administrative divisions and an industry value of 5 trillion yuan by 2025. Investments like over 2,000 sports parks and public fitness centers enhance fitness awareness and drive home equipment purchases.

Expanding Middle Class and Rising Disposable Incomes: The growing Chinese middle class, with increasing disposable incomes, fuels demand for premium home fitness products. Urbanization and economic growth allow more households to invest in wellness. Per capita annual disposable income rose 5.3% year-on-year to RMB 41,314 in 2024, supporting higher spending on fitness equipment. Beijing, Shanghai, and Guangdong's middle-class population represents 50.08% of mainland China, highlighting a key market segment.

Market Segmentation

Product Type:

• Cardiovascular Training Equipment: Leading product category with 60.23% market share in 2025. Popular items include air bikes, elliptical machines, punching bags, rowing machines, and treadmills that offer heart health benefits and weight management support. Increasing prevalence of lifestyle diseases drives demand.
• Strength Training Equipment: Includes ab wheels, adjustable dumbbells, adjustable kettlebells, medicine balls, mini resistance bands, pull-up bars, and weight-lifting benches, catering to growing interest in strength conditioning.
• Accessories: Foam rollers, weighted jump ropes, and other small equipment complement fitness routines, favored for space efficiency and convenience.

Distribution Channel:

• Offline: Dominant channel with 56.25% market share in 2025. Consumers prefer in-store product testing, expert consultations, and after-sales service. Strategic partnerships expand retail networks, particularly in tier-1 and tier-2 cities. Decathlon is a key offline retailer.
• Online: Growing rapidly but secondary to offline distribution due to the tactile nature of equipment assessment.

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Regional Insights

East China dominates the China home fitness equipment market due to its high fitness infrastructure concentration and consumer spending power. Shanghai is a regional hub for fitness brands and boutique studios. The region recorded the highest passing rates for national physical fitness standards in 2021, reflecting its advanced fitness culture and infrastructure development.

Recent Developments & News

In August 2025, the State Council released the "Opinions on Unlocking the Potential of Sports Consumption and Further Promoting High-Quality Development of the Sports Industry," targeting to expand China's sports industry to exceed RMB 7 Trillion by 2030 through infrastructure and consumption promotion.

Key Players

• Decathlon

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